United Direct Solutions names Karen Holliday chief operating officer

United Direct Solutions has appointed veteran print and mail executive Karen Holliday as chief operating officer, effective Aug. 31, 2026. The hire adds more than 30 years of industry experience as the Louisville-based company looks to strengthen operations and support growth.

Why it matters: - United Direct Solutions is adding a senior operator with deep print and mail experience as the company works to improve service delivery and support growth. - The hire also reinforces the veteran-owned company’s connection to military leadership and service values.

What happened: - United Direct Solutions named Karen Holliday chief operating officer, effective Aug. 31, 2026. - Holliday will be based primarily in the company’s Cincinnati, Ohio, office. - UDS is a veteran-owned provider of direct mail, print, fulfillment and digital marketing services.

The details: - Holliday brings more than 30 years of experience in the print and mail industry. - Her background includes operational strategy, program management and team leadership. - Throughout her career, Holliday has built and empowered multidisciplinary teams. - She has also developed operational programs and managed complex print and mail operations. - UDS said Holliday’s experience aligning teams around shared priorities will support the company’s people, processes and client service. - Casey Hendrick, chief executive officer of United Direct Solutions, said Holliday’s leadership will be important as the company strengthens operations and grows its business. - Holliday is also a veteran of the United States Army. - UDS is headquartered in Louisville, Kentucky, with operations in Cincinnati, Ohio. - The company serves clients in healthcare, financial services, higher education, nonprofits and other sectors. - UDS says it helps organizations coordinate communications across print and digital channels. - For more information, visit the company’s website.

Between the lines: - The appointment signals UDS is prioritizing operational discipline as it scales. - Holliday’s Army background fits a company identity built around veteran ownership and service. - Leadership hires like this often aim to bring consistency across production, staffing and client delivery.

What's next: - Holliday is expected to help guide operations as UDS continues to grow. - Her role will likely focus on strengthening internal processes and supporting client-facing execution.

The bottom line: - UDS is betting on a veteran industry leader to help sharpen operations and sustain growth.