Lee’s Famous Recipe Chicken marks 60 years with $19.66 anniversary box

Lee’s Famous Recipe Chicken is celebrating six decades since its first restaurant opened in Lima, Ohio, with a limited-time $19.66 Anniversary Box now available at participating locations. The promotion underscores the brand’s long-running recipe and its push to balance tradition with new menu items as it looks ahead to the next 60 years. Why it matters: - Lee’s Famous Recipe Chicken is using its 60th anniversary to spotlight brand loyalty, menu continuity and its national footprint. - The limited-time $19.66 Anniversary Box gives customers a low-cost way to buy into the milestone while reinforcing the chain’s long-running signature recipe. - The promotion also arrives as the brand continues to lean on both heritage and new menu innovation to stay relevant. What happened: - Lee’s Famous Recipe Chicken launched the $19.66 Anniversary Box to celebrate 60 years since the first restaurant opened in Lima, Ohio, in 1966. - The box includes 10 pieces of Lee’s Famous bone-in chicken and is now available at participating locations. - The anniversary price is a direct nod to 1966, the year founders Lee Cummings and Harold Omer opened the first location. The details: - Lee’s says the chicken in the anniversary box uses the same recipe that has anchored the brand since its founding. - The company frames the meal as one built for family dinners, tailgates and other occasions where feeding a crowd matters. - CEO Ryan Weaver said the 60-year mark is notable in a fast-changing industry and credited guest loyalty, franchisees, team members and communities for the brand’s endurance. - Lee’s has been named a top 10 Fast Food Fried Chicken brand in USA Today’s 10Best Readers’ Choice award for three consecutive years. - Most Lee’s locations are individually owned and operated. - The brand now has more than 130 locations in 12 U.S. states and Canada. - Lee’s continues to serve fresh, never-frozen chicken. - Recent menu additions include the Famous Wrap and Famous Sauce. - More information is available on the company’s website . Between the lines: - The anniversary offer is more than a promotional price point. It reinforces the idea that Lee’s growth has come from consistency, not reinvention. - The combination of a legacy product and newer menu items suggests Lee’s is trying to appeal to longtime customers while also giving the brand a fresher sales hook. - The emphasis on local ownership points to a franchise model built around community ties as much as national scale. What’s next: - Lee’s says it remains focused on quality, flavor and community as it looks toward the next 60 years. - The limited-time box will remain a short-term draw while the company continues to promote its core menu and newer items. - The brand is likely to keep using its anniversary and award recognition as proof points in marketing to guests and franchise audiences. The bottom line: - Lee’s Famous Recipe Chicken is celebrating 60 years by turning its history into a limited-time value meal that doubles as a brand reminder: the recipe has stayed the same, and the company wants customers to notice.